6 Reasons Why Your Online Hair Business Is Failing

You subscribed to a Shopify plan, imported some products, and stocked some in a storage room.

You have the printers and the contract with a shipping company.

You have integrations and pay for ads.

But you haven’t sold anything!

When I started Private Label, I had a wonderful 3 months, then it slowed down the following quarter.

I recognized later that we sell less in the summer.

But for a while, I was a bit afraid.

At some point, you can be getting ready to write everything off as a sunk cost.

To be starting all over again in another project.

Hold on.

Sometimes it can be simpler than you think, and that is why you have missed it.

Get the pro tips from our Hair Business Masterclass!

 

1- Your Branding Appearance

You can ask your friends and family about how your website looks.

But they like you, some might even love you.

They will hold the truth.

And your website can look awful, not from an artistic point of view, but on e- commerce terms. That's why I do hair website reviews!

I noticed that all websites have been getting dark for some reason except for the product images.

Learn from the big established brands like Fenty Beauty, Apple, and MAC.

Even go to the Private Label website and see how we get things done.

Don’t put a bulky logo that pushes all the content down.

Don’t use disturbing colors and pick the palette wisely using tools like Adobe Colors.

Arrange your products to make sense with homogenous flows.

Just make it simple and clean.

That means easy to navigate with organized data.

2- Product & Model Image

People like to see their hair in action.

If you wear extensions, well, you can be your own model, don’t be shy, slay them with the looks.

You can hire a model or find a friend who is willing to do so.

A smart move will get the customer to provide their content.

User-generated content can get you going as people start to feel the social proof surrounding your brand by managing customer reviews.

You can make an influencer deal, but you will have to pay for the products as part of the cost.

3- Contest & Giveaways

Hair Products Clearance, Black Friday, and seasonal sales are good ways to start the ball rolling.

Contests that urge prospects to share your pages and website on social media can get you the popularity you need to rank up.

Occasional giveaways can be blissful for your audience to start taking your notifications, emails, and SMS messages more seriously.

Sometimes you’re not just a hair business, you’re more like Santa Claus sitting around the mall at Christmas pleasing everybody.

4- What Is on Your Website?

Do you provide value or are punching them in the face with selling call-to-actions?

Are they visiting your website and sitting around without buying anything or after buying?

You should offer them more than products.

Educational blogs with the right blogging strategy that solve their problems and answer their questions about installation or maintenance can go a long way with them.

Styling and instruction videos can be a big help.

Selling is repulsive but when you add free value it seems digestible.

This ranks you on search engines, gives you authority, and creates a tribe for your brand.

5- Professional Payment Process

Make it easy to buy and pay even if the customer were on the moon!

Shop Pay and Shop Pay with Installments are getting popular and everyone is using them, why not you?

If you don’t use Shopify, you can use payment tools like Affirm or QuadPay.

PayPal is everywhere, don’t get discouraged because it has a holding period.

When you get established, you won’t worry about it.

6- Building Your Lists

Use your pop-ups smartly and offer good deals in exchange for email addresses.

Gather emails at the checkout.

Extract your social media followers from any channel you use.

Organize them in a Google Sheet and track and analyze them every month.

Utilize tools like Klaviyo and PostScript to reach out to these people at different times with different messages using flows and automation by utilizing your email lists.

The more value you provide, the more traffic and click-throughs you will get, and the more conversion you will make, to fill your pockets with decent profit margins.

Check our Shopify Email Tutorials to get a free kick-off!