Shopify Email: Pros & Cons of Shopify's Email Marketing App

I know this blog series is a tutorial about Shopify Email. But I have to tell you the truth to recognize what to expect from the experience.

Shopify Email is like most of their apps and integrations are aimed to be a supplement for the Shopify E-commerce experience.

So, you can see that they can be more like the bare minimum sometimes.

They were developed on a fundamental level to get the new shop owners going.

And this is not a bad thing but as I’m preparing you to be a seasoned email champion, let’s get the big picture.

Shopify Email Pros

One of the best features of Shopify Email is that it gives you 10,000 emails per month for free.

Suppose you send a newsletter weekly, a couple of discounts, occasional flows, and a welcoming series for a 1000 subscribers list.

That can be sufficient. Then you pay $1 for every 1000 emails.

Which is relatively cheap. It has around 16 different flows from welcoming series to abandonment flows.

It has basic analytics that tell you what you want to hear without any complications.

You have access to many pre-designed templates with a variation of marketing messaging.

And of course, it’s closely integrated with the Shopify Store which makes it convenient.

Shopify Email Cons

Being a basic email marketing app is a blessing and a curse.

For instance, there is no adequate A/B testing tool. You would be doing it manually and comparing the performance yourself.

It is not the best app for larger subscriber lists. As you get bigger you will need more analytical insights to understand your audience and email effectiveness.

Not just the analytics, but the segmentation too.

Some other email marketing software like Klaviyo can use more segmentation methods to break the audience into meaningful groups to see what part of your audience is more profitable than the other and what privileges to give them.

The automation too is quite basic.

For the larger lists I send emails to, I use multiple emails within the flow, while Shopify Email offers a single response.

While Shopify requires installing apps to make more advanced automation without many built-in options.

Finally, at some point, your list will become taller, and you will revisit the $1 per 1000 emails option to see if it’s efficient financially.

Recommendations for Email Marketing

As important as email marketing, your platform is everything.

But anytime you can take your lists and explore options. It’s not written in stone.

Klaviyo is pricey but it’s worth it.

Mailchimp has been around for years, and big corporates depend on it.

Alongside many tools like ActiveCampaign, Drip, and Loops. But that depends on where you are.

If you’re just starting your hair business and you set up an online store and imported your products. You are still getting traffic and building lists for emails and social media.

Shopify Email will be good value with room for 10,000 emails and basic automation for e-commerce. You will be saving money and getting sales at the same time.

Check Private Label Branding to custom brand assets for your hair business!