10 Reasons Why Your Hair Business Is NOT Getting Sales

You can be offering the best quality of hair that can possibly be, but unfortunately, you don’t get enough sales.

To come out of this depressing phase of investing in your hair dropshipping business without getting the bang you need.

Some simple things can be hidden in plain sight, and you can solve them with the least amount of effort to make the cash flow flow as it should.

Here are 10 reasons why you’re not getting enough sales.

1- Customers Don't Know Who You Are

The internet has a lot of online stores, and you are just another brick in the wall.

To get attention, you must polarize your personal journey and what your brand stands for.

A good way to communicate that is your About Us page because people often check this with new stores before buying anything to see if your claims check out.

To maintain your social image, you have to be consistent with your branding, which means using the same colors, fonts, and patterns across all the social media platforms along with your hair website and packaging.

If you want to keep everything aligned, you can use our Hair Business Planner so you don’t miss anything.

2- Low-Quality Visuals

Low-quality images are repulsive; you can decrease the quality of the visuals in your blogs and other sections of your website for SEO reasons.

However, when it comes to product images, maintain the highest level of quality in a reasonable file size.

Your product images should represent the real conditions of the product in fine quality so you set expectations for people while enticing them enough to make a purchase.

In a nutshell, share the experience you offer visually.

You can always make photo shoots if you can afford them or rely on realistic prompts to generate model pictures with AI.

3- Instagram Looks Like a Ghost Town

Your Instagram and TikTok accounts are essential for your online store's success.

Customers want to check every aspect of your products before they commit to buying.

So, if your Instagram looks like a ghost town, we might be skipping a lot of opportunities.

Share any tags from your previous customers and reshare the collabs you do. You can do that easily with Meta Business Suite or let your virtual assistant help you with that.

4- No Influencer, No Influence

You might hate how there are so many influencers right now, but they actually have influence over people.

You can also target micro-influencers who are still doing it for fun but have a solid fan base.

Shopify Collabs can help you with partnering with hair enthusiasts to give you a push.

The key is to set expectations and make a clear agreement with your influencer.

5- Customer Doesn't Find What They Need in 3 Clicks

You must facilitate the sale at the most convenient level.

Ideally, it should only take three clicks. Try it yourself; if you need more than that, then you have some work to do.

Most people buy via mobile; you need to be mobile-friendly so the engine indexes your website and so customers have an easier process.

Think of the homepage or the website as a funnel that ends at checkout.

Your website layout should serve this purpose from the header to the footer, passing by the body with clear navigation that showcases your organization fairly.

6- Not Enough SEO Efforts

SEO takes time, which is why most people quit before they reach the treasure of free traffic.

It may take time, but it pays off really well. Dive deep into all the aspects of SEO, like on-page optimization, backlinks, and guest posting.

Write blogs and publish them weekly so you rank for many keywords and answer the queries of people searching for hair.

Over time, you can turn this traffic into sales and make real money.

7- Are You Catering to Everyone?

You can’t please everyone if your website offers closures that go with bundles or wig accessories to complement the purchase of a wig.

That’s mandatory. But who should you really target?

Pick a demographic and speak to them in their own language.

You can import as many products as you can to your Shopify store with Dropship Beauty.

However, you should know who your ideal customer and target audience are so that you can craft your marketing message well instead of wasting your marketing budget on an audience that will never buy!

8- Unboxing Doesn't Feel Like a Gift

Your personal touch should shine with your packaging.

Aside from the services of Private Label Branding, such as custom bags, boxes, and packaging materials.

You should include personalized memos, gift cards, and souvenirs like combs and brushes.

By investing in your packaging, customers are encouraged enough to share the unboxing experience on their social media.

You can repurpose this user-generated content on your own channel and reach out to new customers.

9- Lacking Social Proof

User-generated content is one part of the plan.

Natural content like UGC, testimonials, and customer reviews are great ways to build social proof and bridge some trust to your prospects so they think you’re legit enough.

You should install a review app in your store so it sends SMS and emails to recent customers 2 weeks after the purchase to remind them to leave an honest review.

That way, you give yourself enough time to experience the products.

You can also feature reviews on your main page so that new visitors can witness them.

10- Slow Responses Cost Sells

You should be communicative with your audience, answering any queries and fulfilling any requests.

There are cost-effective ways to do so these days with chatbots and custom API using AI proxies to fit your business.

If you’re big enough, you should hire a couple of agents for more serious issues and a warm human touch to build trust.

At the end of the day, it’s about the experience, and you can’t put your hand on what will set people off.

So, make sure everything is spotless.