Build A Wholesale Indian Raw Hair Website With Me - Part 1

On our road to reaching 100K subscribers for the Hair Business Blueprint Channel.

I’ll keep building hair websites and give them away for free.

If you don’t know, most of the raw hair comes from India, not as you might think from Brazil.

Where girls sacrifice their material beauty by cutting their ponytails in the temples.

Brazilian hair is just a marketing tactic so people can buy the hair, but most probably it’s from somewhere in South Asia.

Therefore, I’m building this website for a brand called Temple Indian Hair.

And I’m sharing it with you, so you can make your own.

Themes and Customization

I had this website for a business that didn’t go through.

It was an event planner for beauty businesses, but unfortunately, the pandy hit and mascaraed the essence of its core idea.

So, I had to update the theme.

Honestly, my favorite theme that never disappoints is Dawn Theme.

Shopify really had it with this one.

You can customize the theme before publishing but since I’m building hair website from scratch, I’ll customize it live.

Then you can write a little announcement above the header, write it straight forward to explain the website for newcomers.

Setting Up Products

If you manage another website with similar products, you can go to the products and export what you need as a CSV file then import them again on the new website.

In the case of dropshipping, you should import the product easily with your hair dropshipping app.

Dropship Beauty App usually takes up to 1 minute to do so.

Then you go to collections and categorize your products.

You can do a little SEO trick, I use Ahrefs for that.

What I do is go to Ahrefs and test a couple of bundle titles to see their popularity.

That can help you expect the demand for what you’re selling.

Little keywords can change the traffic massively.

So test your words and incorporate them into the SEO product page, title, and description.

But don’t choose words with super few searches.

Go to navigation to put your collection into the header.

And prioritize your popular collections.

Pricing Management

Since it’s a B2B website supplies hair on a wholesale basis.

I needed to make product catalogs.

What you will do is go to catalogs for products.

Create a new catalog and choose how many products the person should buy to get a discount.

I did a 5% price decrease for 15 products and then added all products to the catalog.

You can make further adjustments from pricing and product management if you need to create various discounts for specific products.

The goal is to urge people to buy more at a lower price.

Logo Designing

If you didn't get a custom logo from Private Label Branding, this is going to be your fun part when you get to play around on Canva.

I made over 1500 designs on this website, the pro plan always comes in handy.

I created a 2000x2000 canvas then I had to choose the font.

The font should be readable and clean.

The brand name is Temple Indian Hair.

I did it all in caps, with a simple gray grade tweaking the Temple word a little with a different font to give Indian vibes with a red color.

You will need to save that as a transparent PNG.

The reason I chose the big canvas is that it can be scaleable in the case of printing or creating banners.

Then I headed to PicMonkey to trim the edges to be compact without taking extra space in the header and I uploaded it to Shopify.

Images and Banners

You can either try Canva or PicMonkey for that.

I didn’t have much of good photos, so I had to figure my way around it by retouching the promising pics.

The images should give the energy of your brands.

It should look derivative from your brand identity and be consistent with the other images.

Picture with models helps to humanize the brand.

So I got a couple of stock images on Canva.

One of them for a beautiful Indian woman smiling.

I returned to Shopify and clicked on the image banner.

I added the picture and then rewrote the heading to be more enticing and relevant, and I adjusted the call-to-action button to view all the products.

You should try the mobile view in this process.

What helps is choosing a focal point for the picture so it adapts to any screen.

A cool trick is to make a container for the heading and the button but only for the mobile view.

It will display the image and container separately to make it clearer without any crowdedness.

You can use the logo colors for the container card, you either go back to Cavna and get the hex code.

Or you can add a little plugin on your browser called Colorzilla that helps you get the color codes on any website.

Displaying Products

Create a collection called homepage and add the product you’d like to be featured.

Then go to customize from the themes.

Head to collections to choose the one you organized and sorted manually.

Enable swipe on mobile and desktop.

Make it one row of products.

And chose full width so the products display across the screen like a belt.

If you use Dawn, add the 3D animation, it’s really cool.

It will be a clean look that emphasizes your products with an encouraging design.

Stay tuned for the next part so you can finish this website together from zero to hero.