Things You Miss While Building Your Hair Website on Your Own

If you’re part of the Hair Business Blueprint clan, you notice that I always do hair website reviews and audits.

I simplified one of my lives into a blog post, so you can get a bite of the rich cream of knowledge.

Some people hire specialists to build up a website with thousands of dollars.

At Dropship Beauty, we develop websites specifically for beauty and hair businesses for only $99.

We deliver within ten days with imported products from our Dropship Beauty App.

It’s a fully personalized experience to meet your personal taste.

So, while you’re getting your legal side set up, you finish with a polished website with your logo.

You’re an entrepreneur, although you should be resourceful, you don’t have to be a top-notch designer and web developer.

The About Us Page

If you have an About Us page that doesn’t tell anything about you.

You’re not winning the prospect over.

Some brands invest heavily in that due to being a critical part of the brand story that people could resonate with and relate to.

They summarize their essence of existing in the market in one word or one feeling.

I bet as you are the sole entrepreneur you have quite a story to tell.

Storified the information about you into a tense beginning or status quo.

Make people see the problems that exist under the radar.

Hack into their belief system by sharing what they suffer and think and talk like they talk.

Then develop that into a solution to the problem or a resolution to the story where your brand fits well and is justified by the environment it grew within.

Unless your brand is extremely friendly, share professional pictures that represent you well, as people respect and trust that more.

I always prefer a portrait picture with a blurred background.

It’s kind of neat.

Faulty Images

Speaking of images, it bothers me when I scroll down a website and see grey boxes for faulty images.

Always make updates to your website as a draft then publish it.

Or update it in real-time late at night or very early in the morning.

Bad quality, high quality, and faulty images are bad for your website.

High quality? Yeah.

You should use any tool, Canva for example, to get the image to a medium quality around 70% so it can download faster while browsing to make your website performance better.

Upload it with Alt text and a name relative to the content for further search engine optimization.

Make the product images consistent.

And play around with Shopify effects and animations like the uplift and the ambient movements.

Bulky Logos

If you have trouble developing your logo. And the designer is charging high for your logo gig.

You can custom your logo at Private Label Branding for $99.

We will just ask you some personalization questions about the coloring, the feelings, and the symbols.

So, we represent your brand vibe.

But if you have a decent logo, test it.

If you can select the logo by dragging the header, it’s an indicator that you have a JPG logo in hand.

Reach out to the designer to get it as Vector or PNG so you can upload it with high quality with trimmed corners and a transparent background.

That way, you have a well-portioned logo that doesn’t push your website content to the bottom.

Just don’t slap a bulky logo that is designed with vertical elements that make it tall instead of horizontal.

Texts Blocks

Do you see how this page is written?

We write it and space it out this way so you can skim through it.

Your eye can get lazy while reading a big block of text, and eventually, you will lose interest.

Big blocks are good for books to immerse the reader in the world by reading slowly and passionately.

But on the internet, you need to get a piece of information as quickly as possible and move on with it.

If you have a text full of keywords, it’s healthy for SEO.

Move it down to the end of the product page.

Rather than that you should summarize the banners and collections texts with the traits of copywriting.

Say less to sell more.

Unless the content of blogs, you need to talk more and not sell at all if possible.

Space out your content and include a max of three sentences per paragraph.

And develop blogging strategy for your website.

Lousy Branding

If you are still developing your brand, revise the color psychology.

Like how is black for excellence and exclusiveness. While white represents royalty and purity.

Green is for growth while orange is for creativity and yellow is for enthusiasm.

Blue signals trust and red signals urgency.

Use Adobe Colors to come up with a palette for your brand.

Don’t get too crazy with the colors though, make them blend nicely without giving an uneasy feeling.

Make it all consistent on social media, the website, and the packaging.

The feeling of your brand should be reflected in the art style and the models.

Make textures with your brand symbols and elements and test them with different mockups.

That goes for the fonts too.

You should hide the logo and still feel the brand behind it.

Poor Products Pages

The hair, bundles, and wigs product pages should have clear bullet points of the specs of the hair and its lengths and styles.

The picture is preferred to have a white background so the hair can outshine.

You can make product page templates on Shopify that you can summon anytime with similar styles to fit every category of hair products.

A template for wigs for examples and a template for frontals.

Make the ‘’add to cart’’ button visible at the top without having to scroll down to reach it.

The title should be straight to the point.

Add any payment tool that facilitates the process like Shop Pay with Installments. It’s trendy and every business is using it right now.

Add a demonstrative video if possible, and if you have user-generated content it can be a huge bonus.

Support that with a review app like Judge.Me to get the word of mouth going naturally.

The Contacts Us Page

Finally, they might have liked you, or might even fall in love with the eager side of you.

They want to contact you, but the Contact Us page seems vague and doesn’t tell if you’re available or not.

So, they leave disappointedly.

You can redirect the customers to your Facebook Messenger if you have a good responsive rate.

You can create your own rate and write on the Contact Us page, so people are more active in reaching out.

It’s about creating a bond that lasts with value and care.

Nurture your new leads and don’t throw them on a list and forget all about them.